It all started when…

Paetra decided to go back to school to work on her undergraduate studies in October 2014. She graduated from Southern New Hampshire University Online September 1st, 2016 with a Bachelor of Arts in Creative Writing and English and a Minor in Marketing. The classes she took for her marketing minor were mainly based in social media and new media marketing topics, and she quickly discovered her interest in them driving her to pursue a graduate degree on the subject. In November 2017 Paetra graduated from Full Sail University with her Master's of Science in Internet Marketing. Paetra had found her love of social media marketing useful within her own equine business, and has worked for some small local and remote companies as a Marketing Associate and Social Media Marketer. On the side, she loves to write, and has a few novels in the works. Her eye for the creative side of things and love of words has fueled her love of visual and written content creation. Most importantly, she feels that social media was designed to connect people and by utilizing social media for marketing efforts she would like to help bring the relationships aspect back into marketing.